Using keywords correctly is essential for making your content more visible in search engines and reaching the right audience. This guide walks you through the process—from researching keywords to placing them strategically in your content and getting your article indexed by Google.
Find the Right Keywords Using Ubersuggest
Ubersuggest is a powerful keyword research tool that helps you discover terms people are actively searching for.
How to Do Keyword Research:
1. Go to the Ubersuggest's Keyword Ideas feature.
2. Enter a topic or seed keyword into the search bar (e.g., plant-based recipes or digital marketing tools).
3. Review the keyword suggestions based on:
a. Intent – The purpose behind the user's search.
b. Search volume – how often people search for the term.
c. Cost-per-click (CPC) – useful if you’re also running ads.
d. Paid Difficulty – Estimated competition in paid search.
e. SEO difficulty (SD) – how competitive the keyword is.
What to Look For:
Choose relevant keywords with good search volume (if your site has low domain authority, select terms with 500-1000 monthly searches) and low to medium competition (SD scores from 0 to 40)
Prioritize long-tail keywords (e.g., easy gluten-free dinner recipes) as they typically have lower competition and attract more targeted traffic, increasing your chances of conversion.
How to Use Keywords in Your Content
Once you’ve selected your keywords, the next step is using them naturally and strategically.
Place Your Primary Keyword In:
Title tag: Ideally, at the beginning of your page title.
Meta description: Helps users understand the topic in search results.
Headers (H1, H2, H3): Organize your content and highlight keyword relevance.
Opening paragraph: Mention the main keyword in the first 100–150 words.
URL: Use a clean slug that includes your keyword (e.g., /keyword-research-guide).
Body text: Use your keyword naturally with about 1–2% density. Avoid keyword stuffing.
Don’t Forget:
LSI (Latent Semantic Indexing) Keywords: Use related terms and synonyms to provide context. For example, if your main keyword is chocolate cake recipe, you might also include phrases like easy baking recipe, or homemade chocolate frosting to help search engines better understand your content.
Long-tail Keywords: Fit them into subheadings and specific sections to target niche queries.
Tip: Always prioritize readability and natural language. If a keyword feels forced, rephrase or find an alternative.
How to Get Your Article Indexed by Google
Publishing content isn't enough—you need Google to find and index it.
Here's How to Speed Up Indexing:
1. Use Google Search Console
a. Go to the URL Inspection Tool
b. Submit your new article URL and click “Request Indexing”
2. Internal Linking
a. Link to the new article from other relevant pages on your site.
b. This helps Google discover the new page faster.
3. External Links
a. Backlinks from reputable websites can increase authority and help Google prioritize your page for indexing.
4. Promote on Social Media
a. Sharing your article boosts visibility and may result in organic backlinks.
b. While social shares don’t directly improve rankings, they drive traffic and discovery.
5. Ensure Crawlability
a. Check your robots.txt file to make sure Googlebot isn’t blocked.
b. Make sure your site is mobile-friendly and loads quickly, as these affect crawl and ranking efficiency.
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