In this article, you will learn how to generate fresh and effective content ideas using Ubersuggest’s powerful keyword and topic discovery tools.
Generating unique and compelling content ideas can be challenging, especially with over 4.4 million blog posts published daily. The content can easily get lost in the vast sea of information online.
Ubersuggest tool allows you to discover exceptional content ideas that will captivate the audience and encourage them to read and share.
How to Access The Content Ideas
On the left-hand menu, under Competitive Research, click on Content Ideas. This section shows trending topics and popular content within your niche.
How to Search for Content Ideas
Enter a keyword related to your site or blog topic into the search bar. For example, if your blog focuses on marketing, type “marketing,” select your preferred language and country, then click Search.
You’ll then see a list of top-performing content related to your keyword.
Understanding the Content Ideas Report
The Content Ideas report gives you insight into what’s performing well online. It includes:
Estimated monthly visits from Google
Total backlinks
Facebook shares
Pinterest re-pins
Reddit shares
To narrow down results, click the Filter button. You can refine by keywords in the page title or social share metrics, including or excluding specific criteria to match your goals.
Once you’ve reviewed the report, you can click Export to CSV to save the results to a spreadsheet or use Copy to Clipboard to paste the links elsewhere.
Maximizing Value from the Report
To choose the best inspiration for your blog post, look for content with:
At least 75 estimated visits
At least 10 backlinks
Strong social engagement (shares, pins, etc.)
Try to avoid content from massive brands like CNN, as replicating their reach can be unrealistic. Focus on relevant and attainable examples.
What is the Skyscraper Technique
The Skyscraper Technique is a proven content strategy that helps you build better content and earn more backlinks. It involves:
1. Finding high-performing content in your niche with plenty of backlinks.
2. Creating something better—make your version more detailed, engaging, and valuable.
3. Outreach to publishers—contact the sites linking to the original post and show them your improved version.
This technique boosts your backlink profile, drives traffic, and helps improve your search rankings.
How to Use the Skyscraper Technique
Once you’ve chosen a post to improve, follow these steps:
1. Click "Keywords" next to the selected blog post to view its main keywords.
2. Export the keywords to a CSV file.
3. Review and integrate the keywords throughout your new post by clicking "Next" repeatedly to uncover more relevant keywords.
These keywords are driving traffic to the original post, and using them strategically in your rewrite can help your version perform even better.
Want a deep dive? Check out Neil Patel’s article on the Skyscraper Technique.
How to Set Up Backlinks for Your New Blog Post
After publishing your improved post, start building backlinks by contacting the sites that linked to the original content.
To find them:
1. Click the "Links" button next to the original blog post.
2. Visit each linking website and find a contact form or email.
3. Reach out with a polite message explaining your improved version and why it offers more value to their audience
This approach can result in many of those sites linking to your content instead of helping you rank higher in search results.
Bonus Tip
For even more help with content marketing, check out the SEO Unlocked series and watch our coaching session on "How to Develop Content That Grows Your Organic Traffic." You'll learn how to brainstorm content ideas, organize outlines, and promote posts for better SEO results.
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